Modern Age Books

Red Seal / Gold Seal / Blue Seal

Once again, I can find very little information about this publisher. It evidently had a very short run, with most books that I've been able to find printed either in 1937 or 1938. The books had dust jackets, and were digest-sized. From the inside of the dust jacket below, the company obviously offered hardback books, as well, with paperbacks selling for 25¢ (with some exceptions) and the "cloth" books selling for 95¢.

Their marketing concept appeared aimed at booksellers and distributors, saying that they could offer low prices by selling in bulk.

Blue Seal books were original works that sold for 25¢. If it cost more than a quarter, it was a Gold Seal book (also an original work). Reprints of literary titles were Red Seals.

The dust jackets' illustrations always duplicated the pictures on the cover of the books. As a result, if you're looking at "Seal Book," you have to pick it up and examine it to determine if it has a jacket.